Cookie Policy

Introduction

APEXIS INC. ("Company," "we," "us," or "our") uses cookies and similar tracking technologies on our website to enhance your experience, analyze usage patterns, and deliver targeted content. This Cookie Policy explains how we use cookies and how you can manage your cookie preferences.

Please read this Cookie Policy carefully. By using our website, you consent to our use of cookies as described in this policy, unless you have disabled cookies in your browser settings.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. Cookies allow websites to recognize your device and store information about your preferences and activities.

Cookies serve various purposes:

• Essential Cookies: Required for basic website functionality
• Performance Cookies: Collect data about how you use the website
• Functional Cookies: Remember your preferences and personalize content
• Marketing Cookies: Track your activity for targeted advertising

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the operation of our website and include:

• Session cookies for maintaining your login status
• Security cookies for fraud prevention and protection
• Cookies for remembering your choices and preferences

These cookies cannot be disabled as they are essential for website functionality.

2.2 Performance and Analytics Cookies

These cookies help us understand how you use our website by collecting anonymous data about:

• Pages you visit and how long you spend on them
• Links you click and actions you take
• Errors you encounter
• Traffic sources and user flow

We use tools like Google Analytics to collect this data. You can opt out by adjusting your cookie preferences.

2.3 Functional Cookies

These cookies enhance your experience by remembering:

• Your language preferences
• Items in your shopping cart
• Your personal preferences and settings

2.4 Marketing and Advertising Cookies

These cookies track your browsing behavior across websites to:

• Deliver targeted advertisements based on your interests
• Measure the effectiveness of advertising campaigns
• Understand your responses to marketing messages
• Retarget you on other websites

3. Third-Party Cookies

We may allow third-party service providers to place cookies on our website for analytics, advertising, and other purposes. These third parties include:

• Google Analytics for website analytics
• Social media platforms (Facebook, LinkedIn, Twitter) for tracking and advertising
• Advertising networks for targeted advertising
• Email marketing platforms for campaign tracking

We do not have control over third-party cookies, and we encourage you to review their privacy policies directly.

4. How Long We Keep Cookies

The duration cookies remain on your device varies:

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain for a specified period (days, months, or years)
• Analytics Cookies: Typically retained for 12-24 months
• Marketing Cookies: May persist for 1-2 years

5. Information Collected via Cookies

Through cookies, we may collect:

• Your IP address and device information
• Your browsing history and pages visited
• Your search queries and content preferences
• Your location (approximate, based on IP address)
• Time and date of your visits
• Information about your interactions with our website and advertising

6. Similar Tracking Technologies

In addition to cookies, we may use other tracking technologies:

• Web Beacons (Pixels): Transparent images that track page views and email opens
• Local Storage: Browser storage for website preferences and data
• Server Logs: Information about your visit, including IP address and pages accessed
• Device Identifiers: Unique identifiers for your device

7. How We Use Cookie Information

We use information collected through cookies to:

• Maintain your session and recognize you on return visits
• Understand how users interact with our website
• Improve website functionality and user experience
• Personalize content and recommendations
• Deliver targeted advertising and marketing messages
• Measure the effectiveness of our marketing campaigns
• Prevent fraud and enhance security
• Comply with legal and regulatory requirements

8. Managing Your Cookie Preferences

8.1 Cookie Consent

When you first visit our website, we will ask for your consent to use cookies. You can accept all cookies or customize your preferences.

8.2 Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

• Accept or reject cookies
• Delete existing cookies
• Accept only first-party cookies and reject third-party cookies
• Receive notifications when cookies are placed

Please note that disabling cookies may limit your ability to use certain features of our website.

8.3 Opt-Out Tools

You can opt out of targeted advertising through:

• Google Analytics Opt-out Browser Add-on
• Network Advertising Initiative (NAI) opt-out tool
• Digital Advertising Alliance (DAA) opt-out tool
• Individual advertiser opt-out pages

8.4 Do Not Track

Some browsers include a "Do Not Track" feature. If you enable this feature, we will attempt to honor your preference, though we cannot guarantee all advertisers and third parties will respect this signal.

9. International Considerations

9.1 GDPR Compliance (European Users)

For users in the European Union and European Economic Area, we comply with the General Data Protection Regulation (GDPR). We obtain explicit consent before placing non-essential cookies and provide clear information about our cookie practices.

9.2 CCPA Compliance (California Users)

For California residents, we comply with the California Consumer Privacy Act (CCPA). You have the right to know what information is collected, delete your information, and opt out of the sale of personal information.

10. Security of Cookie Information

We implement security measures to protect cookie information from unauthorized access and disclosure. However, no security system is completely impenetrable. We encourage you to use strong passwords and protect your device.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. We will notify you of material changes by updating the "Last Updated" date at the top of this page.

12. Contact Us

If you have questions about our cookie practices or wish to exercise your rights, please contact us at:

13. Cookie Reference Table